Hey friend,

I hope your week has been going well so far!

I ran into some Wordpress issues earlier this week which left me pretty frazzled, TBH.

But all is well in website-land now, so I thought I'd drop in and update you on some Pinterest happenings!

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The Seasonal "U"

Something funny happens on Pinterest right around Q4 every year... The Trends always, always take a shift towards holiday content.

Holidays (fall and winter holidays especially) are a huge draw for Pinterest since there's lots of planning surrounding holidays.

If you or your clients have holiday content, I'm sure you've already seen some increases in clicks and saves on those pins.

On the other hand, if you don't have holiday content, this time can be quite depressing.

In fact, one of my clients has ZERO holiday content, and we can see exactly when the seasonal trend "switch" gets flipped ON and OFF.

I call it the Seasonal "U".

Impressions go down for a time...then impressions go back up, making a U shape:

But this year, the "U" started about 6 weeks earlier than last year.

If you have seasonal content to work with, you may never know this "U" even existed!

But without seasonal content here are the niches (that I'm aware of) that are most affected:

• Home decor/home improvement
• Travel
• Photographers/Wedding

If you also see the "U" in your analytics or your clients', keep reading...

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Also, What's Up with Idea Pins?

Full disclosure, I still do not create Idea Pins, so this feedback is coming from a few of my Pinterest manager friends who DO create them for clients.

Here's the skinny... Idea Pin reach has been down for several weeks. We do see some correlation between the seasonal trend "U" and when their reach started tanking.

So, this could just likely be a temporary, seasonal shift. We'll have to wait for the seasonal "switch" to get turned OFF to know for sure.

👉 Idea Pins or Static Pins, either way, hang in there and keep posting no matter what you see in analytics. Consistency is one of the most important factors on Pinterest. So, don't throw in the towel just because you see a dip!

Plus, even if your impressions are down, your new pins are still getting indexed in search results! Those pins could bring in hundreds or thousands of clicks when they start ranking!

So, just keep on pinning.

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Thoughtful Marketing... the last authentic form of marketing?

This week, Pinterest Rank Boost 2.0 is being included in the Thoughtful Marketing Bundle, and it got me thinking...

What does it mean to be thoughtful in your marketing?

You see, a lot of online marketing is very...um... cold. If you've purchased a fitness program from a FB Ad you probably know what I'm talking about...

I bought a lot of workouts in 2021. Not gunna lie. 😂

But their email marketing actually taught me something about the internet.

Like:

• There's still a lot of sleazy sales tactics.
• They will sell your information without batting an eye.
• They send the same emails over and over again (in some thoughtless, cyclical pattern - like they expect you to unsubscribe before the cycle restarts)

These are gross to me.

And if you're on my list, they are probably gross to you, too!

I always try to be thoughtful about what I'm sending out in any given email.

And if I don't have anything to say that week, I don't feel obligated to email you with fluff. It's just not my thing. I can't fake it. 😂

So, when I heard about Tara hosting the Thoughtful Marketing Bundle, I was super curious about what was going to be included.

As someone who has spent well over $10k on courses over the last few years... I can actually say this bundle is NOT full of fluff.

It's meaty. Very meaty. 🥩

There's almost $6k worth of courses inside, and I've actually been learning A LOT from them this week.

Here are my favorites:

➡️ Beautiful + Smart Branding for Service Providers by Tabitha @ Vivid Pixel Studio

Branding is suuuuper important especially online, but it turns out it's not just about the colors you choose. Your brand says SO MUCH about you without actually having to say anything at all.

Honestly, I created this brand on a whim… So, I’m loving how this mini course is helping me go deeper and get clear about my business' direction. If you haven’t examined your brand (or maybe you created your brand on a whim like me), this branding mini course will help you get clear so you can get more clients, more blog readers and email sign-ups. It sounds woo, but it WORKS!

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➡️ Make Money With What You Know by Georgiana Dacosta

We just had an AWESOME chat about diversifying your services with existing clients in the Pinterest Manager Mastermind. Offering more services is an easy way to make more money using the skills you already have AND helps you retain clients easily.

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➡️ Fully booked Without Pitching by Dani Fairhurst

Ready to stop feeling overwhelmed trying to find clients? Follow Dani's pitch-free techniques get more clients without using icky hard sales-tactics. It's true, finding clients doesn't have to feel gross. :)

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➡️ Optimized Thrivecart Checkout Page Template by Dama Jue

I've had Thrivecart for years, but I had NO IDEA checkout pages could actually look nice until Dama started creating these amazing templates. No more ugly, boring checkouts!

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➡️ Trendy Savvy by Jessica Sheehy

I still consider myself a total Instagram newbie, so a frequently-updated cheatsheet of what’s trending on social media… umm yes, please! This list includes links to the trending audio and everything. I might actually give IG a try now. 😅

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➡️ Optimize It: A Guide to SEO by Margaret Bourne

New to Google SEO? Margret will show you exactly what you need to know to get started including setting up Google Analytics and Google Search Console and how to find and use keywords to boost rankings!

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But this barely even scratches the surface, y'all...

There's so much, like:

• Profitable Podcast Courses
• LinkedIn Savvy & LinkedIn Growth Courses
• Lead Magnet Training & Templates
• Email Templates for Launches & Waitlists
• Growing Instagram with Reels Training
• Website Building & UX Courses
• Finance Tracking
• Funnel Mapping
• Affiliate Marketing Courses
• And sooooo much more!

I usually roll my eyes at bundles, but this one is legit.

And that makes me proud to be a part of it!!

​>> Check out the Thoughtful Bundle here!​

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If you have any questions about the bundle, feel free to hit reply and ask away. I'm soaking in all the goodness as we speak!

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Have a great day,

Amy

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P.S. This email contains affiliate links. I only promote products and services I actually use, love, and would recommend to my IRL friends!

P.P.S. This bundle is only open until tomorrow, so if you want to get $6k worth of courses for $97, get it! You will NOT regret it.

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