Iβm clinically obsessed with Pinterest. π ...and I love helping bloggers and Pinterest VA's stay up-to-date on all things Pinterest including algorithm changes, platform updates, and what strategies are working to get more traffic to your sites.
Pinterest Controversy [1 Year Later]
|
Hi pinning friend, I hope you had a wonderful Easter weekend! It's technically spring break here this week, which means school is out and things are a bit chaotic... But, sometimes it's nice for a change of pace, so I can't complain! In this email, I want to circle back on a topic that made BIG news last year, plus we'll review a new blog post put out by the Pinterest Engineering team... Let's get into it. β Pinterest ControversyLast spring, NBC News put out an article (trigger warning) about the misuse of photos of children on the Pinterest platform. Pinterest made some changes to their platform which I detailed here and here. But the change that affected Pinterest marketers (us) the most, was the "cloaking" of ALL children-related keywords. That meant all kid-related searches had no secondary keywords in the dropdown search bar nor in the Guided Search keyword bubbles:
On some kid-niche searches, the Trends tool clearly shows a sharp drop shortly after the above article was posted: This shows how much those secondary keywords can influence search volume! Secondary keywords for these queries returned to the platform in the Fall of 2023 (as you can see in the Trends chart). This just so happens to correlate with Pinterest reintroducing auto-generated keywords to increase overall engagement on the platform. This, by default, restored secondary keywords to these searches. I think it's fair to say the parenting/kid niche is back to normal now. I haven't seen any kid keywords cloaked since, but please let me know if you've seen otherwise. β LinkSage: Is Pinterest Reading Linked Pages?Recently, the Pinterest Engineering blog featured a new post about LinkSage, a Graph Neural Network (GNN), that reads and [allegedly] learns the content of all pin links on the platform including:
The article explains that understanding off-site content is important because it helps Pinterest determine whether content is safe for the platform and how relevant it is to the query. β¬οΈ In this infographic, Link Accessibility caught my eye. We know that having lots of 404 pages can cause issues with a Pinterest account's reach, even if the domain is claimed... I always assumed this had to do with the high bounce rate of 404 pages, and the negative engagement signal of a "short click." But, maybe LinkSage is a part of analyzing the link, too. I'm not FULLY convinced that Pinterest is truly "understanding" every single webpage of every link, though. At least not yet. That's because I still see tons of spam pins ranking high in search that lead to pages that have NOTHING to do with the pin image. Maybe I'm being dramatic or pessimistic... Or maybe there's a delay...? I mean, it is a massive amount of data. I'm not totally sure yet, but this blog post has stirred up some new rabbit holes for me to research, so I'll report back if any new info comes to light. β Enrollment Ending Soon: Q2 PMM π©βπ»Q2 enrollment for the quarterly Pinterest Manager Mastermind ends this Friday at midnight CST! The PMM is your custom Pinterest manager support system that will help you navigate ALL aspects of being a Pinterest manager or becoming one! All levels of skill are welcome, even if you're brand new to offering Pinterest services. You'll get direct access to me and a fabulous group of PM support sisters every day on Slack, monthly Zoom calls, and access to all replays from previous calls. Plus, you'll get instant access to every Pinterest management document I use in my business to use in yours! Contract, onboarding, off-boarding, NDA template, audit and strategy doc, and more! PLEASE NOTE: PMM, is for Pinterest managers who have taken my Pinterest strategy course, Scheduling Shortcuts ONLY... BUT non-students can now purchase the course AND join the PMM at the same time! This option offers the biggest discount on SS you'll EVER see! Non-students, be sure to add Scheduling Shortcuts (50% OFF) at checkout! β>> LEARN MORE ABOUT THE PMM HERE!β β PMM Enrollment for Q2 closes on Friday, April 5th at midnight! (See countdown timer below to see how that translates to your timezone π) β βIf you have questions about the PMM, feel free to reply to this email. I'm happy to help as always! β Have a great day, Amy β P.S. Wanna be friends on IG? Follow me here and leave a comment on one of my reels for a follow back. Can't wait to connect with you! π β Q2 π©βπ» PMM Enrollment Ends in...β β β |
Hi! I'm Amy.
Iβm clinically obsessed with Pinterest. π ...and I love helping bloggers and Pinterest VA's stay up-to-date on all things Pinterest including algorithm changes, platform updates, and what strategies are working to get more traffic to your sites.
More Suspended Accounts, The Google Traffic Connection, and New Links for Affiliates Hey pinning friend, How are ya? Q1 turned out to be way busier than I expected, but I'm still truckin' along over her in Pinterestland. Let's go over some recent happenings that might be affecting your account or your client accounts.ππ» Suspended/Deactivated Accounts We haven't had this issue in quite awhile, but over the last few weeks, I've been hearing more and more people suddenly finding their account...
Hey pinning friend, It's been a busy week around here with Mardi Gras and Valentine's Day back to back! My husband and I don't really celebrate Valentine's Day, but he does always get something for our daughter, so I'm excited to see what he brings her after work. πΉπ Ready for some Pinterest news? Last week, Pinterest released their 2023 4th Quarter Earnings and held their investors call. I listened in so you don't have to! Let's get into all the details including my biggest takeaway... User...
Welllllll hello, my friend! I hope you had a good weekend. Yesterday, we celebrated an early Thanksgiving with my out-of-town family (many of them I haven't seen in over a year!). It was good to catch up with everyone, and the weather was perfect. Enough about me, letβs jump into some (kinda surprising) Pinterest news, shall we? Pinterest *Actually* Did It Back in May, Pinterest announced that all pin formats would be unified as one format: Pins. Part of that announcement was that static and...