Iβm clinically obsessed with Pinterest. π ...and I love helping bloggers and Pinterest VA's stay up-to-date on all things Pinterest including algorithm changes, platform updates, and what strategies are working to get more traffic to your sites.
Pinterest *actually* did something they said they would do
Welllllll hello, my friend!
I hope you had a good weekend.
Yesterday, we celebrated an early Thanksgiving with my out-of-town family (many of them I haven't seen in over a year!).
It was good to catch up with everyone, and the weather was perfect.
Enough about me, letβs jump into some (kinda surprising) Pinterest news, shall we?
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Pinterest *Actually* Did It
Back in May, Pinterest announced that all pin formats would be unified as one format: Pins.
Part of that announcement was that static and video pins would be combined as Pins.
Earlier this month, I posted a video pin (on Pinterest) and scheduled out several more (on Tailwind) for a client who requested them.
I don't usually post video pins (because the CTR is typically low), but since it was a special request, I posted them.
Then, I noticed that video pins were no longer getting coded as video_pins.
While there isn't a specific code to check in the page source to see how Pinterest is categorizing a pin, you CAN see the pin type by checking the video_pins.js for any account.
To do this, simply add /video_pins/ after the username of an account's Pinterest URL.
Try it using this as a formula:
https://www.pinterest.com/[USERNAME]/video_pins/
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After making several video pins on different accounts, it looks like Pinterest did make good on their promise to combine static pins and video pins into one pin type.
Soooooo.....
Since Pinterest successfully combined one pin type with another, why haven't they done this with Idea Pins. Hmmm π€
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When Pinterest *Didn't* Do What They Said They Would Do
The article linked above also led us to believe that once all pins were combined into one pin type, Idea Pins would be going away for good.
But, we were wrong.
If you've been on my list for more that a couple of months, you know all about the "new" pin creation tool and how it creates pins that are coded as story_pins (the original name for Idea Pins).
The new pin creation tool looks like this:
I won't go into a full rant here, but I did update my article on Idea Pins in case you'd like a full history of the pin type, why we want to avoid it, and how to check to see if you're creating them inadvertently.
But there still seems to be a little confusion about this...
Last week, one of my subscribers sent me a message, and asked,
For now, yes.
Based on the way story_pins have suppressed other pin types over the last 3 year, yes.
β‘οΈ It still matters.
Maybe one day, Pinterest will *actually* combine 'story_pins' with Pins, but for now, it hasn't happened.
But please know, I'm checking this weekly, so if things change, you'll be the first to know!
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Pinterest Q3 Investors Call Recap
A few weeks ago, Pinterest hosted their quarterly investors call where the CEO (Bill Ready) and CFO gave a summary of the financial growth and overall stats for Q3 2023.
We did a deep dive in the Facebook group the day after the call, but I wanted to highlight a couple of neat items here.
Notable topics covered:
π₯ Monthly active users (MAUs) reached an ALL-TIME HIGH at 482 million (exceeding the peak pandemic period surge)
π₯ Total revenue was $763 million, up 11% on a reported and constant currency basis. This represents the third quarter in a row of accelerating revenue growth.
π₯ More Ideas tabs have been added back to Home Feeds (better user experience, yes!!)
π₯ Pinterest is continuing to reinvest funds into machine learning to improve the recommendation algorithm.
I personally LOVE that Pinterest is continuing to improve UX and their recommendation algorithm.
The recommendation algorithm includes the Taste Graph which is the exact part of the algorithm we can target with Interest Targeting as taught in Scheduling Shortcuts!
I hope Bill Ready keeps up the great work! He's really turned the platform around since he became the CEO last year.
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Black Friday Sale is here!
Instead of fighting for inbox space on Black Friday, I've decided to open my BFCM sale early this year and extend through next Friday.
Honestly, we have a lot of family stuff planned for later this week, so I don't want to get flustered and forget to email you on BF. π
Here are the deals available in the Shop: (coupon applied automatically when using these links)
All Products below are 50% OFF using the code BFCM2023
- βPin Description Swipe File + ChatGPT Prompts π€πβ
- β10 Canva Pin Templatesβ
- βPinterest Manager Contract Templateβ
- βQuick Pins Template Bundleβ
- βPinterest Rank Boost 2.0β
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$150 OFF Scheduling Shortcuts course using the code SHORTCUTS
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These coupons expire Friday, December 1st, at midnight, so you have plenty of time to grab the deal! If you don't hear from me on BF, I'll be sure to send you a reminder next week.
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I hope you have a great week and a festive Thanksgiving for those who celebrate!
Amy
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Hi! I'm Amy.
Iβm clinically obsessed with Pinterest. π ...and I love helping bloggers and Pinterest VA's stay up-to-date on all things Pinterest including algorithm changes, platform updates, and what strategies are working to get more traffic to your sites.
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